Welcome to Coolville
Telling Positive Urban Stories to Inspire the World
Across the world, cities are transforming how urban life works. Streets are being reclaimed for people, public spaces are coming alive, and climate resilience is becoming part of everyday design.
The question is not whether your city is doing something good. The question is whether the world knows.
We are living in the age of urbanism. Urbanisation is accelerating, climate pressure is reshaping priorities, and the competition for attention has never been sharper. In this environment, strong urban ideas are not just local achievements. They are global currency.
Some cities are leading. They are rethinking mobility, strengthening neighbourhood life, and improving daily experience in ways visitors feel instantly and residents benefit from long-term.
Good ideas deserve to travel. Good stories deserve to be told properly. If your city is building something meaningful, Coolville tells that story.
The Host
Mikael Colville-Andersen is a world-renowned urbanist, author, and TV host, known for telling engaging, human stories about cities. Often described as the Anthony Bourdain of urbanism, he has spent decades exploring how cities work and why they matter.
As the host of The Life-Sized City, Mikael travelled to cities around the world, uncovering the people, ideas, and projects shaping urban life. The series was broadcast in more than 30 countries and now lives on through his digital platforms.
Coolville builds on that experience. A more agile, digital format where Mikael visits cities and curates the most compelling urban stories, from design and architecture to everyday life on the street. Through short-form video and longer features, he highlights what makes a city interesting, interviews the people behind the projects, and translates it into engaging content for a global audience.
Mikael will be at the helm of intriguing and creative encounters with those who make up the social fabric that redefines city life, talking about public space, transport, family life, urban sprawl, bikeability and green initiatives- all on a life-sized scale. Interacting with true urban heroes, he gets dirt under his fingernails and puts theory to practice as he takes part in surprising urban innovations.
See trailers for The Life-Sized City below to get an idea of style and format. All four seasons are now on YouTube.
Social Media
Reaching 175,000+ followers across platforms, with consistent cross-platform engagement and global reach.
Primary: @colvilleandersen (67,000+) / Urbanism: @analogville.urbanism (20,000+) //
Last 90 days (April 2026): 20 million views / Accounts reached: 11.5 million / Likes: 387,000 //
Gender Split: 50-50 // Age range: 18-24 (19.7%) / 25-34 (46.7%) / 35-44 (23.7%) //
Top Cities: Copenhagen (6.5%) / Prague (3.2%) / Helsinki (1.5%) / Toronto (1.5%) / London (1.4%) //
Top Countries: USA (17.5%) / Denmark (12.1%) / Canada (5.5%) / Germany (5.1%) / UK (4.9%) //
A selection of the best performing reels over the past couple of months (April 2026) on @colvilleandersen on Instagram.
1.8 million views - Winter Cycling Rush Hour in Copenhagen
1.2 million views - How to fuck up a train station - Prague Central
1.2 million views - Why people in the Nordic countries aren’t moving to the USA
1 million views - Helsinki Central Station
700,000 views - Developers destroying heritage buildings in Kyiv
610,000 views - Pedestrian-hostile infrastructure
375,000 views - Placemaking in Copenhagen
350,000 views - Architecture Guide to Eight Buildings by Arne Jacobsen in Copenhagen
314,000 views - Amazing new architecture in Prague
230,000 views - How to fuck up a train station - Milano Centrale
200,000 views - Seven outdoor skating rinks in Copenhagen this winter
180,000 views - How to fuck up a train station - Copenhagen
250,000 views - How a simple arch became passive-aggressive architecture
YouTube
Channel: @coolvilletv (47,000+)
Primary: @colvilleandersen (19,000+) & urbanism page @analogville (24,000+)
Sustainable, Green Tourism
Tourism is changing, and the smartest cities are adapting. People don’t just want to visit a place. They want to experience something meaningful. Increasingly, they are drawn to cities that lead on climate adaptation, mobility, public space, and livability.
61% are specifically drawn to destinations known for responsible practices (AmEx Travel Trends)
76% of travellers want to travel more sustainably (Booking.com)
90% look for sustainable options when booking (Expedia Group)
80% of Millennials and Gen Z use social media to plan travel (AmEx Travel Trends)
Today’s traveller is informed, values-driven, and selective. They notice bike infrastructure. They photograph pedestrian streets. They pay attention to how a city works.
Cities that communicate their progress clearly and credibly attract more than visitors. They attract ambassadors, people who return home and say, “you won’t believe what I saw.”
Sustainability is no longer a side message. It is a competitive advantage.
Below you can see Mikael’s videos from Paris and Ukraine, which is the kind of positive storytelling narrative that Mikael wants to spread about the good things happening in a city.
The Audience
The Coolville Series attracts a similar audience as The Life-Sized City series. The content appeals to a diverse and engaged audience with a shared interest in urban development, sustainability, and the intricate relationship between people and their urban environments. The Life-Sized City had a wide range of viewers. It was popular with urbanism and architecture professionals, sure, but it reached a strong family segment, as well a broad age range. In Belgium, the series was the most popular series in its timeslot for women and the analytics on Mikael’s Instagram and Facebook show an even gender split among viewers.
The Coolville Series will continue to reach the same audience. People drawn to its accessible and authentic narrative style and thought-provoking discussions on topics such as green spaces, transportation, and community interactions.
The series captivates a global audience, drawing in viewers from diverse cultural backgrounds and geographical locations, reflecting the universal curiosity about the evolution of cities.
The Clients
Mikael and the Coolville Series has already collaborated with tourism bureaus in cities and regions who are keen to show off their urbanism goodness. We have seen that in some cases the City teams up with the Tourism Office in helping off-set the costs of financing the shoot.
Among others, Mikael has worked as a content maker/influencer with the following tourism bureaus or cities: Helsinki; Umeå, Oulu, Tallinn, Groningen, Visit Ukraine, Copenhagen, Denmark, Oslo, Puebla, Taipei, etc.
There have also been collaborations with various brands, including Skoda; Selle Royal, Velorbis, Global Covenant of Mayors, C40 Cities, Bosch, Kasperi Bags, Knowledge Cotton Apparel, COS, etc.
Sponsorship & Collab
We are always open to collaborating on a longer relationship with brands or corporate partners, in order to expand our reach and have flexibility in covering cities and topics. We’ll be able to shoot content relevant to urbanism but also have the ability to target specific markets that are of importance for the sponsor’s corporate strategy.
The Shoot & The Crew
With a shorter format, shooting in a city for the Coolville Series will not require a long shoot if it’s all about Reels. Mikael does the prep work.
For longer shoots with more content for larger collaborations, our researcher will find the best stories for us to cover, in advance. We will arrive with Mikael and a crew consisting of a cameraman and a sound man and we’ll employ a local “fixer“ to help us navigate the city and get to places on time.
We will plan for two days of shooting. This will require a minimum of four nights in a hotel for destinations in Europe and more if we have to travel further. The process, once we agree with a client, is as follows:
Research >> Remote interviews with potential guests >> Prepare shooting schedule >> Arrival and Shoot >> One-two weeks of editing >> Launch online. Add to that more immediate posting from the shoot in the form of reels and stories.
More About the Host
Mikael Colville-Andersen has been working passionately to transform and improve cities for over a decade. He has worked tirelessly on urban planning projects in over 100 cities around the world. A much sought-after speaker, Mikael has given his inspirational keynotes in scores of cities, combining his many urban philosophies with his work experience in cities in entertaining and thought-provoking presentations.
Mikael is best known for his philosophy about simplifying urban planning and urban cycling and how we should be designing our cities and streets instead of relying on traffic engineering. Using design - a human-to-human process - to make better the urban landscape will get more results quicker and teaming design up with anthropology, sociology and transport psychology first will ensure effective urban transformation.
He is based in Copenhagen but has lived in cities around the world including Los Angeles, Suva, Melbourne, Hong Kong, Moscow, Paris, Kyiv and London.